Hopeful Extinctions? Tesla, Technological Solutionism and the Anthropocene
DOI:
https://doi.org/10.3384/cu.2000.1525.2018102163Keywords:
Tesla, Lithium, Cobalt, Materiality, Anthropocene, Critical Future Studies, Critical Infrastructure StudiesAbstract
Over thirty years since Jean-Francois Lyotard declared the death of metanarratives, we currently find two apparently incompatible discourses that dominate imagined planetary futures. On the one hand, we encounter a metanarrative of technological progress has been fuelled by decades of advances in computational, networked, mobile and pervasive technologies. On the other, we find the apocalyptic discourse of the Anthropocene, whereby human activity is understood to be responsible for precipitating the sixth mass extinction of life in Earthâs geological record. This paper explores how the divergent futures of technological solutionism and ecological catastrophism encounter one another, focusing on Tesla as a case study where technological consumerism is posited as the solution to ecological catastrophe. Critically examining the materiality of digital technoculture challenges the immaterialist rhetoric of technological solutionism that permeates both neoliberal and leftist discourses of automation, whilst questioning the âweâ that is implicit in the problematic universalisation of Anthropocenic catastrophism, instead pointing to the deeply entrenched inequalities that perpetuate networked capitalism.
Ultimately, the paper asks whether it is possible to move beyond bleak claims that we must simply âwork within our disorientation and distress to negotiate life in human-damaged environmentsâ (Tsing 2015: 131), to assemble the fragile hope that Goode and Godhe (2017) argue is necessary to move beyond capitalist realism. Hope suggests an optimism that sits uncomfortably with the reality of mass extinctions, however, the scale of the ecological crises means that we cannot afford the fatalism associated with losing hope.
References
Baer, Drake (2014): âThe Making Of Tesla: Invention, Betrayal and the Birth of the Roadsterâ, https://www.businessinsider.com.au/tesla-the-origin-story-2014-10?r=US&IR=T. (accessed 24/10/2018)
Barbrook, Richard and Andy Cameron (1996): âThe Californian Ideologyâ, Science as Culture, 6:1, 44â72. https://doi.org/10.1080/09505439609526455
Barlow, John Perry (1996): âA Declaration of the Independence of Cyberspaceâ, https://projects.eff.org/~barlow/Declaration-Final.html, (accessed 06/05/2014).
Barry, Andrew and Mark Maslin (2016): âThe Politics of the Anthropocene: A Dialogueâ, Geo: Geography and Environment, 3;2, e00022-n/a. https://doi.org/10.1002/geo2.22
Bateson, Gregory (1972): Steps to an Ecology of Mind: Collected Essays in Anthropology, Psychiatry, Evolution, and Epistemology, University of Chicago Press.
Beer, David (2008): âSocial Network (ing) Sites⊠Revisiting the Story so Far: A Response to danah boyd & Nicole Ellisonâ, Journal of ComputerâMediated Communication, 13:2, 516â529 https://doi.org/10.1111/j.1083-6101.2008.00408.x
Beer, David (2015): âProductive Measures: Culture and Measurement in the Context of Everyday Neoliberalismâ, Big Data & Society, 2:1, 1â13 https://doi.org/10.1177/2053951715578951
Beer, David (2016): Metric Power, Basingstoke: Palgrave Macmillan. https://doi.org/10.1057/978-1-137-55649-3
Berardi, Franco (2009): Precarious Rhapsody, London: Minor Compositions.
Bonneuil, Christophe and Jean-Baptiste Fressoz (2016): The Shock of the Anthropocene: The Earth, History and Us, London: Verso Books.
Castells, Manuel (2015): Networks of Outrage and Hope: Social Movements in the Internet Age, John Wiley & Sons.
Ceballos, Gerardo, Paul R. Ehrlich, Anthony D. Barnosky, AndrĂ©s GarcĂa, Robert M. Pringle, and Todd M. Palmer (2015): âAccelerated Modern HumanâInduced Species Losses: Entering the Sixth Mass Extinctionâ, Science Advances, 1:5, 1-5. https://doi.org/10.1126/sciadv.1400253
Coghlan, Benjamin, Richard J Brennan, Pascal Ngoy, David Dofara, Brad Otto, Mark Clements, and Tony Stewart (2006): âMortality in the Democratic Republic of Congo: a nationwide surveyâ, The Lancet 367:9504, 44-51. https://doi.org/10.1016/S0140-6736(06)67923-3
Crary, Jonathan (2013): 24/7: Late Capitalism and the Ends of Sleep, London and New York: Verso.
Crawford, Alex (2016): âMeet Dorsen, 8, who Mines Cobalt to make your Smartphone Work.â https://news.sky.com/story/meet-dorsen-8-who-mines-cobalt-to-makeyour-smartphone-work-10784120. (accessed 24/10/2018)
Crutzen, P.J. and E.F. Stoermer (2000): âThe âAnthropoceneâ, Global Change Newsletter, 41, 17â18. International GeosphereâBiosphere Programme (IGBP).
Cubitt, Sean (2016): Finite Media: Environmental Implications of Digital Technologies, Durham: Duke University Press. https://doi.org/10.1215/9780822373476
Dean, Jodi (2009): Democracy and Other Neoliberal Fantasies: Communicative Capitalism and Left Politics, Duke University Press. https://doi.org/10.1215/9780822390923
Ellingsen, Linda Ager-Wick, Bhawna Singh and Anders Hammer StrĂžmman (2016): âThe Size and Range Effect: Lifecycle Greenhouse Gas Emissions of Electric Vehiclesâ, Environmental Research Letters 11:5, 054010.
Enzensberger, Hans Magnus (1970): âConstituents of a Theory of the Mediaâ, New Left Review, 64, 13â36.
Fisher, Mark (2009): Capitalist Realism: Is there no Alternative?, Winchester, UK: Zero Books.
Flew, Terry (2014): âSix Theories of Neoliberalismâ, Thesis Eleven: 122:1, 49â71. https://doi.org/10.1177/0725513614535965
Ford Motor Company (2018): 2017 Fourth Quarter and Full Year Financial Results, https://media.ford.com/content/dam/fordmedia/North%20America/US/2018/01/24/4q-17-financial.pdf (accessed 24/10/2018)
Foster, John Bellamy, Brett Clark and Richard York (2011): The Ecological Rift: Capitalismâs War on the Earth, New York: Monthly Review Press.
Frankel, Todd and Peter Whoriskey (2016): âTossed Aside in the âWhite Goldâ Rushâ, Washington Post. https://www.washingtonpost.com/graphics/business/batteries/tossed-aside-in-the-lithium-rush/. (accessed 24/10/2018)
Fuchs, Christian (2010): âLabor in Informational Capitalism and on the Internetâ, The Information Society 26:3, 179â196. https://doi.org/10.1080/01972241003712215
Fuchs, Christian (2012): âThe Political Economy of Privacy on Facebookâ, Television & New Media, 13:2, 139-159. https://doi.org/10.1177/1527476411415699
Gabrys, Jennifer (2011): Digital Rubbish: A Natural History of Electronics, Minnesota: University of Michigan Press. https://doi.org/10.3998/dcbooks.9380304.0001.001
Gandon, Sebastien (2017): âNo Cobalt, No Teslaâ, https://techcrunch.com/2017/01/01/no-cobalt-no-tesla/. (accessed 24/10/2018)
Gleick, Peter H. (2014): âWater, Drought, Climate Change, and Conflict in Syriaâ, Weather, Climate, and Society, 6:3, 331â340. https://doi.org/10.1175/WCAS-D-13-00059.1.
Goode, Luke and Michael Godhe (2017): âBeyond Capitalist Realism - Why We Need Critical Future Studiesâ, Culture Unbound: Journal of Current Cultural Research, 9:1, 109-129. https://doi.org/10.3384/cu.2000.1525.1790615
Greenfield, Adam (2017): Radical Technologies: The Design of Everyday Life, Verso Books.
Hall, Stuart (2011): âThe Neo-Liberal Revolutionâ, Cultural Studies, 25:6, 705â728. https://doi.org/10.1080/09502386.2011.619886.
Haraway, Donna (2015): âAnthropocene, Capitalocene, Plantationocene, Chthulucene: Making Kin.â Environmental Humanities, 6, 159â165. https://doi.org/10.1215/22011919-3615934
Harvey, David (2005): A Brief History of Neoliberalism, Oxford: Oxford University Press.
Heinberg, Richard (2005): The Partyâs Over: Oil, War and the Fate of Industrial Societies, Forest Row: Clairview books.
Higgins, Tim (2017): âTesla Narrowly Misses 80,000-Vehicle Sales Goal in 2016â, https://www.wsj.com/articles/tesla-misses-its-2016-sales-goal-despite-27-fourthquarter-rise-1483479562. (accessed 24/10/2018)
Hubbert, M. King (1979): âHubbert Estimates from 1956 to 1974 of US Oil and Gasâ, Michel Grenon (ed.): Methods and Models for Assessing Energy Resources, Oxford, UK: Pergamon Press, 370-383. https://doi.org/10.1016/B978-0-08-024443-3.50038-8
Jenkins, Henry (2006): Convergence Culture: Where Old and New Media Collide, New York: New York University Press.
Kolbert, Elizabeth (2014): The Sixth Extinction: An Unnatural History, New York: Henry Holt and Co.
Kurzweil, Ray (2005): The Singularity is Near, London: Viking Penguin.
Larner, Wendy (2003): âNeoliberalism?â, Environment and Planning D: Society and Space, 21, 509â512. https://doi.org/10.1068/d2105ed
LĂ©vy, Pierre (1999): Collective Intelligence: Mankindâs Emerging World in Cyberspace, Cambridge, MA: Perseus Publishing.
Lewis, Simon L and Mark A Maslin (2015): âDefining the Anthropoceneâ, Nature, 519:7542, 171â180.
Lyotard, Jean-François (1984): The Postmodern Condition: A Report on Knowledge, Minneapolis: University of Minnesota Press.
Mack, Eric (2016): âHow Tesla And Elon Muskâs âGigafactoriesâ Could Save The World.â https://www.forbes.com/sites/ericmack/2016/10/30/how-tesla-andelon-musk-could-save-the-world-with-gigafactories/#57f2d3752de8. (accessed 24/10/2018)
Malm, Andreas (2015): âThe Anthropocene Mythâ, https://www.jacobinmag.com/2015/03/anthropocene-capitalism-climate-change/ (accessed 24/10/2018)
Maxwell, Richard and Toby Miller (2012): Greening the Media, Oxford: Oxford University Press.
McChesney, Robert W. (2013): Digital Disconnect: How Capitalism is Turning the Internet Against Democracy, New York: New Press.
McGee, Patrick (2017): âElectric carsâ green image blackens beneath the bonnetâ, Financial Times, November 8th 2017, https://www.ft.com/content/a22ff86e-ba37-11e7-9bfb-4a9c83ffa852 (accessed 24/10/2018)
McGonigal, Jane (2011): Reality is Broken: Why Games Make us Better and How They Can Change the World, New York: Penguin.
McLuhan, Marshall (1964): Understanding Media: The Extensions of Man, London: Routledge.
Miotti, Marco, Geoffrey J. Supran, Ella J. Kim and Jessika E. Trancik (2016): âPersonal Vehicles Evaluated against Climate Change Mitigation Targetsâ, Environmental Science & Technology, 50:20, 10795-10804. https://doi.org/10.1021/acs.est.6b00177.
Moore, Jason W. (2015): Capitalism in the Web of Life: Ecology and the Accumulation of Capital, New York: Verso Books.
Morozov, Evgeny (2014): To Save Everything, Click Here: The Folly of Technological Solutionism, London: Penguin.
Negroponte, Nicholas (1998): âBeyond Digitalâ, http://www.wired.com/wired/archive/6.12/negroponte.html, (accessed 13/08/2013).
Oxfam (2015): âExtreme Carbon Inequality: Why the Paris climate deal must put the poorest, lowest emitting and most vulnerable people firstâ, https://www.oxfam.org/sites/www.oxfam.org/files/file_attachments/mb-extreme-carbon-inequality-021215-en.pdf. (accessed 24/10/2018)
Parikka, Jussi (2015): A Geology of Media, Minneapolis: University of Minnesota Press. https://doi.org/10.5749/minnesota/9780816695515.001.0001
Peck, Jamie (2010): Constructions of Neoliberal Reason, Oxford University Press. https://doi.org/10.1093/acprof:oso/9780199580576.001.0001
Romei, Valentina (2016): âLithium Price on the Riseâ, Financial Times, April 15 2016. https://www.ft.com/content/2bfba977-4715-3466-befa-f6cf60f13d14.
Ruddiman, William F, Zhengtang Guo, Xin Zhou, Hanbin Wu and Yanyan Yu (2008): âEarly Rice Farming and Anomalous Methane Trendsâ, Quaternary Science Reviews, 27:13, 1291-1295. https://doi.org/10.1016/j.quascirev.2008.03.007
Sachs, Goldman (2015): âEmerging Theme Radar: What If I Told Youâ, http://www.goldmansachs.com/our-thinking/pages/macroeconomic-insights-folder/what-if-itold-you/report.pdf. (accessed 24/10/2018)
Scholz, Trebor (2012): Digital Labor: The Internet as Playground and Factory, New York: Routledge. https://doi.org/10.4324/9780203145791
Segarra, Lisa (2017): âElon Musk: AI Poses âVastly More Threat Than North Koreaâ.â http://fortune.com/2017/08/12/elon-musk-ai-poses-vastly-more-risk-than-northkorea/.(accessed 24/10/2018)
Shanahan, Murray (2015): The Technological Singularity, Cambridge, MA: The MIT Press.
Shirky, Clay (2009): Here Comes Everybody: How Change happens When People Come Together, London: Penguin.
Srnicek, Nick, and Alex Williams (2015): Inventing the Future: Postcapitalism and World Without Work, London: Verso. Steffen, Will, Paul J. Crutzen and John R. McNeill (2007): âThe Anthropocene: Are Humans Now Overwhelming the Great Forces of Nature?â, AMBIO: A Journal of the Human Environment, 36:8, 614â621. https://doi.org/10.1579/0044-7447(2007)36[614:TAAHNO]2.0.CO;2
Steffen, Will, Jacques Grinevald, Paul Crutzen and John McNeill (2011): âThe Anthropocene: Conceptual and Historical Perspectivesâ, Philosophical Transactions of the Royal Society of London A: Mathematical, Physical and Engineering Sciences, 369:1938, 842â867.
Stengers, Isabellem (2015): In Catastrophic Times: Resisting the Coming Barbarism, London: Open Humanities Press.
Sterne, Jonathan (2014): ââWhat Do We Want?â âMateriality!â âWhen Do We Want It?â âNow!ââ, Tarleton Gillespie, Pablo J. Boczkowski and Kirsten A. Foot (eds): Media Technologies: Essays on Communication, Materiality and Society, Cambridge, MA: The MIT Press.
Stiegler, Bernard (2017): Automatic Society: The Future of Work, New York: John Wiley & Sons.
Taffel, Sy (2012): âEscaping Attention: Digital Media Hardware, Materiality and Ecological Costâ, Culture Machine 13, 1-28.
Taffel, Sy (2015): âTowards an Ethical Electronics? Ecologies of Congolese Conflict Mineralsâ, Westminster Papers in Communication and Culture, 10:1, 18-33. https://doi.org/10.16997/wpcc.210
Terranova, Tiziana (2000): âFree Labor: Producing Culture for the Digital Economyâ, Social text 18:2, 33-58. https://doi.org/10.1215/01642472-18-2_63-33
Tesla (2018): United States Securities and Exchange Commision Form 10-K Annual Report for the Fiscal Year Ending Sunday, December 31, 2017
Tsing, Anna Lowenhaupt (2015): The Mushroom at the End of the World: On the Possibility of Life in Capitalist Ruins, Princeton and Oxford: Princeton University Press. https://doi.org/10.1515/9781400873548
Ulam, S. (1958): âJohn von Neumann 1903â1957â, Bulletin of the American Mathematical Society, 64, 1-49. https://doi.org/10.1090/S0002-9904-1958-10189-5
USGS (2017): Mineral Commodites Summaries 2017. US Geological Survey.
Van Dijck, Jose (2013): The Culture of Connectivity: A Critical History of Social Media, New York: Oxford University Press. https://doi.org/10.1093/acprof:oso/9780199970773.001.0001
Venugopal, Rajesh (2015): âNeoliberalism as Conceptâ, Economy and Society, 44:2, 165â187. https://doi.org/10.1080/03085147.2015.1013356.
Vinge, Vernor (1993): âThe Coming Technological Singularityâ, Whole Earth Review, 81, 88-95.
Waldrop, M Mitchell (2016): âThe Chips are Down for Mooreâs Lawâ, Nature, 530:7589, 144â147. https://doi.org/10.1038/530144a
Walther, Cornelia (2012): âIn DR Congo, UNICEF Supports Efforts to Help Child Labourers Return to Schoolâ, UNICEF, https://www.unicef.org/childsurvival/drcongo_62627.html. (accessed 24/10/2018)
Williams, Raymond (1974): Television: Technology and Cultural Form, London: Routledge.
World Economic Forum (2016): The New Plastics Economy: Rethinking the Future of Plastics, http://www3.weforum.org/docs/WEF_The_New_Plastics_Economy.pdf (accessed 24/10/2018)
Zalasiewicz, Jan, Colin N Waters, Mark Williams, Anthony D Barnosky, Alejandro Cearreta, Paul Crutzen, Erle Ellis, Michael A Ellis, Ian J Fairchild, and Jacques Grinevald (2015): âWhen did the Anthropocene Begin? A Mid-Twentieth Century Boundary Level is Stratigraphically Optimalâ, Quaternary International, 383, 196â203. https://doi.org/10.1016/j.quaint.2014.11.045
Zalasiewicz, Jan, Colin N Waters, Colin P Summerhayes, Alexander P Wolfe, Anthony D Barnosky, Alejandro Cearreta, Paul Crutzen, Erle Ellis, Ian J Fairchild, and Agnieszka GaĆuszka (2017): âThe Working Group on the Anthropocene: Summary of evidence and interim recommendationsâ, Anthropocene, 19, 55â60. https://doi.org/10.1016/j.ancene.2017.09.001
Zuckerberg, Mark (2017): âBuilding Global Communityâ, https://www.facebook.com/notes/mark-zuckerberg/building-global-community/10154544292806634/. (accessed 24/10/2018)
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2018 Sy Taffel

This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Since 2021 Culture Unbound uses a Creative Commons: Attribution license for new articles, for older articles please see each article landing page.